You probably don't need a website yet
Want to be found on Google and get contacts on WhatsApp? That's absolutely possible — and it starts with a free path, before investing in any website. We'll walk you through it.
The website is the destination — not the road that leads to it
When a local business comes to us, the request is almost always the same: a website, so they show up on Google. The goal is a great one — and what makes all the difference is the order in which you take the steps. That's what we want to help you with.
Think of the website as your address. It matters, but on its own it doesn't walk the street looking for customers. If nobody comes to the door, it isn't working for you. So the first step isn't building the address — it's getting people to reach it.
And here's the good news: for a local service, what brings that movement is free. It's called a Google Business Profile, and it's where we recommend you start.
Four steps, zero cost
In this order, and without hiring anyone — us included. If you get stuck at any point, just reach out.
Create your Google Business Profile
It's free and takes about thirty minutes. At google.com/business you register the business name, pick a category (e.g. cleaning service) and define your service area. If you travel to the customer, you don't need a commercial address — just list the cities and neighbourhoods you serve. Google asks for verification before publishing the profile, usually by video or phone. Until you finish that step, nobody sees your profile.
Point the profile straight at your WhatsApp
In the profile's website field you can use a WhatsApp conversation link in the wa.me/55AREANUMBER format. Anyone who finds you on Search or Maps lands directly in the chat. Install WhatsApp Business too — it's free, and it gives you a service catalogue, an automatic greeting and business hours. Three things that make you look like a company rather than a personal contact.
Ask every customer for a review, the same day
Reviews are the asset hardest to copy and the one that most separates you from a competitor in local search. The profile itself generates a short review link: send it the moment you finish the job, while satisfaction is fresh. Always ask — don't assume a happy customer will review you on their own. And reply to all of them, bad ones included: the reply is read by the people who haven't hired you yet.
Feed the profile every week
Real photos of your work, ideally before and after. Services described with a price range. Opening hours kept current, especially around holidays. A dormant profile loses ground to an active one, and this is the part almost nobody does — which means it's cheap to win.
When a website starts to make sense
When two or more of these signals show up, a website stops being an upfront cost and becomes a tool that works for you. That's when our conversation starts to make sense.
Enquiries are steady and the profile can't keep up
You repeat the same explanation on WhatsApp ten times a week. A website answers it once, forever.
You need the customer to decide on their own
Packages, price ranges, coverage, scheduling. When the sale depends on the customer understanding before they talk to you, the site pays for itself.
You're about to run ads
Google Ads and Meta Ads send traffic somewhere. Without a landing page of your own, you pay for the click and leave the conversation to chance.
You want to sell beyond your city
A Google profile is local by nature. If the goal is another region, or selling remotely, it stops being enough.
Someone is going to ask for your website
A commercial proposal, a public tender, a partnership, financing. At one of those tables someone will ask for your website address — and not having one costs you the conversation.
You don't want to depend on someone else's platform
Profiles, social networks and marketplaces are rented land, with rules that change without notice. The website is the only channel that is yours.
What we do — and what we don't
What we do
Custom software, with reference pricing.
- Landing page from R$ 3,625
- Institutional website around R$ 11,600
- Apps and web systems from R$ 46,400
- Monthly maintenance from R$ 1,450
- Technical SEO and Google Analytics included in the project
What we don't do
Not a lack of ability. It's focus.
- Paid traffic management (Google Ads, Meta Ads)
- Social media and content production
- Setting up your Google Business Profile for you — it's free, and we'll show you how
- Selling a website to someone who won't put it to use yet
We reply within 4 business hours (Mon-Fri 9am-7pm BRT)
Frequently asked questions
Still unsure whether it's your time?
Describe your business to us. If a website isn't your next step, we'll tell you so — exactly as we just did on this page.